About this Workshop

Every day, your customers make a choice between your product, your competitors, and other, lesser substitutes. Those choices are influenced by price, promotion, features of your offer, and a wide range of other marketing tactics. But none of these tactics creates lasting success.

Lasting success only comes when you break out of the mindset of just selling a commodity, and set out on a mission to create positive change in the world. That mission will drive customer loyalty and brand strength, and will powerfully differentiate your brand from the competition.